Basco has consistently been rated number one in quality and brand preference in the shower enclosure industry.  Basco treats bathrooms more than basic necessities, but as luxurious comfort zones.  When Basco decided to overhaul their tradeshow presence, they chose MurphyCatton to bring their vision to life.  The entire booth is set around Basco's newest and most dramatic products, including eight full-size shower enclosures.  The 20 ft by 50 ft booth features a private conference room, a shower door display unit, two informal meeting spaces and enough in-booth storage to satisfy the most cluttered exhibit manager.  Another primary goal achieved by the team was positioning the brand name as tall as possible, without any overhead signage issues.   The result is a rear-lighted icon that guides the attendees to Basco.  The booth property uses lightweight fabric banners to create additional branch recognition, and augment the structure without adding bulk or weight.  The Basco marketing team valued MurphyCatton's attention to detail: the full size samples of finishes, thorough discussions of features, and on-site supervision, all ensuring a quality result.  The entire booth property is transported and stored in custom, caster shipping dollies, which make the installation and dismantle a snap.  The property is also engineerd to be used in a 20ft by 20ft footprint.

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